Environmental Scan Of The Airline Industry Tourism Essay Essay Example

Environmental Scan Of The Airline Industry Tourism Essay Essay We have defined our relevant market for Flydubai as a low cost bearer within the merchandise signifier degree. Bing positioned as a low cost national air hose bearer, it s confronting a high competition from other national air hoses which force the relevant market to be within the merchandise signifier. ( For more information on the relevant market please mention to appendix 2 ) . This paper will concentrate on showing an environmental scan of the air hose industry within the Middle East part during the clip frame of 3 old ages ( 2009-2012 ) . In order to make so, we will place the important tendencies and their attendant deductions on Flydubai relevant market. This study will include an in deepness reappraisal of the macro, micro analysis and its deductions of Flydubai relevant market in the following three old ages. Body: In placing the major key tendencies in the macro environment of Flydubai, we have addressed several issues that include the political, societal and economical tendencies. Flydubai was established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai orders in March 2008 and started its operation in its first flight to Lebanon on June 1st 2009.Being to the full owned by Dubai authorities and bask the full installations offered in terminal 2 at Dubai International Airport, the company is holding a competitory advantage compared to its challengers in the market as it enjoy the full authorities support and airdrome services. Furthermore, the current authorities tendency in the labour force is towards emiratization and protecting labours rights. Bing a portion of the Fly Emirates Group, the organisation will confront no job in emiratization as it will follow Fly Emirates emiratization scheme. The major challenge that Flydubai will confront is being able to offer high paid occupations and cut down its operational costs as it is considered a low cost air hose company. We will write a custom essay sample on Environmental Scan Of The Airline Industry Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Environmental Scan Of The Airline Industry Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Environmental Scan Of The Airline Industry Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Populating in the current fiscal crises epoch, Flydubai was established in one of the most hard clip the state economic system had faced in the last 25 old ages. Falling oil monetary values, chilling existent estate and building markets, together with a lag in the touristry sector, particularly in Dubai, means the UAE is expected to post low or perchance negative GDP growing in 2009 , harmonizing to analysts ( Arabian Business, 2009 ) . This information may be considered negative to many air hose companies but it may be positive to a low cost air hose similar Flydubai as people are now concentrating more in cut downing their disbursals as the incomes are reduced. This means their inclination of consumers concentrating more on monetary values is increasing. Furthermore, consumer behaviour is altering towards low cost air hoses particularly in the Middle East part as consumers are persuaded by low monetary values and a better service offered by low cost air hoses. Harmonizing to a survey done by Arabian Business web site, it was found that 83 per centum of the respondents would exchange their preferable air hose bearer, for a cheaper monetary value, while 17.6 per centum believed they would see options and merchandise off between the price reduction and lost air stat mis. It can therefore be inferred that pricing plays a important function in consumer behavior and the determination doing procedure particularly in the current economic downswing epoch ( Glass, 2008 ) . Harmonizing to Dubai section of Tourism and commercialism selling 3.85 million tourers had visited the emirate in the first half of 2009, a five per centum addition on the same period of 2008 . This figure strongly shows the current touristry industry market and how attractive it became even though of the current economical downswing. Other figures expect that the figure of tourers will fall compared to 2008 figures but most figures have stated that there will be a positive growing in 2010. This figure shows that Flydubai will see a future growing rates in the coming 3 old ages as terrorist act sector restore its high figures after get the better ofing the current downswing. As observed by Andrew Cowen, CEO of SAMA Airlines, the market is switching from the traditional major air hoses concern travel towards low cost bearers for trips within the GCC. Business travellers are altering their perceptual experience of low cost bearers, supported by the current economic downswing and the addition figure of foreign concerns within GCC states come ining the UAE. This shows a tendency of an increasing demand for low cost bearers in the following three old ages ( High clip for low cost bearers, 2008 ) . ( For in depth information on the analysis of the macro environment of the air hose industry please refer to Appendix 3 ) In placing the major key tendencies in the micro environment the undermentioned facets that includes, Customers, Employees, media, stockholders, rivals and providers. Customers who are monetary value conscious are concerned with low cost air hoses. Flydubai has focused on pricing scheme and flexibleness because these two factors play a large function in finding the client s determination procedure on which air hoses they choose to go with. Furthermore, the figure of tourer from around the universe including the part will turn more than 40 % in the following 3 old ages in Dubai ( www.realtyna.com ) . This shows that there will be increased figure of clients who will utilize Flydubai air hoses within the following three old ages due its successful usage of pricing scheme and flexibleness. The Employees of Flydubai have good experiences and they were carefully selected from 12 different nationalities. Harmonizing to Kenneth Gile, main runing officer of Flydubai said: We are highly pleased with the endowment of the pilots we have on board. On norm, they each have more than 4,000 hours functioning every bit captain in similar aircraft and a entire experience of more than 8,000 winging hours this is impressive by any criterion ( Sambidge, 2009 ) . Flydubai is to the full owned by the authorities of Dubai and its considered as a portion of its female parent company the Emirates Group. The chief scheme that Flydubai is willing to utilize for their selling scheme is through word of oral cavity ( bombilation ) . This is because Flydubai is a low cost air hose ; they tend to put low budgets for their advertizements to maintain their monetary values low. The direct rivals of Flydubai are Air Arabia and Al Jazeerah air hoses because these two air hoses are besides low cost air hoses in the same state as Flydubai. However, the major rival of Flydubai is Air Arabia because, foremost of all, they are the first to claim about low cost air hoses in the Middle East part. Furthermore, they hold the highest market portion in the relevant market as identified before. Our market portion comparing to those two carries are low because Flydubai merely late launched to the market. But, within the following three old ages we expect rapid growing in the market portion because Dubai is a finish for tourers. The major indirect rival is Fly Emirates which stands as the leader in air hose industry in the relevant market and it will maintain its public presentation in the following three old ages. The 2nd indirect rival is Etihad Airlines which is turning fast because of the limitless support from Abu Dhabi authorities. In add-on, those air hose bearers m ake low monetary value offers for the same finish that we have flight lines to. The provider of Flydubai is Boeing. Flydubai announced an order of 50 following coevals 737 aircraft from Boeing. Sheikh Ahmed bin Saeed Al Maktoum said: The Boeing Next-Generation 737 is ideally suited to our mission to convey some two billion regional dwellers low-cost, efficient and flexible travel options to and from Dubai. ( For more information on the micro environment analysis, delight mention to Appendix 4 ) . Deductions: Primary demand: Low cost air hoses are concentrating on clients who are monetary value witting. The figure of clients utilizing the LCC air hoses is increasing and it will go on turning in the following three old ages ( www.gulf-daily-news.com ) . This is because, foremost of all, the per centum of tourers will increase by 40 % within the following three old ages which shows that the market portion of LCC will increase every bit good. Second, because of the economic status, many people tend to salvage money and spend it on low cost air hoses to go more to the coveted finishs. Users of Low cost air hoses contain all different ages and nationalities. Furthermore, cost is one of the chief factors that affect client s ability to purchase. The costs of these bearers are low and will go on to stay low in the following three old ages. This will increase client s ability and willingness to purchase. Selective demand We can specify the consumer determination doing procedure as an extended job work outing degree, where they are introduced to a complete new trade name with low trade name cognition. So, Flydubai should infusive more on their trade name individuality through the media and other communicating types in order to enrich consumer s cognition. Once Flydubai had increased the degree of consumer cognition, we expect immense addition in market portion in the following three old ages because the determination devising procedure is traveling to switch from extended job work outing to routine which is low information hunt about the company. Therefore, we expect major alteration within the following three twelvemonth upon the factors we mentioned above. Cleavage: As for cleavage we expect to see a rise in the population of the UAE in the undermentioned 3 old ages. Harmonizing to the electronic portal of Gulf News the population of UAE is nearing six million as of now and it is expected to intensify even further by the terminal of this twelvemonth. An addition in building in the coming old ages requires more labour to be imported from foreign states, therefore increasing the figure of possible clients ( low income and middle-class life styles ) who might desire to utilize our services. Furthermore, economic roar can besides be a factor for business communities to go to and from Dubai more often. In add-on, the figure of pupils going to the UAE for instruction is expected to increase in the close hereafter ; this implies that they will most likely choice Flydubai as their primary manner of conveyance to go to and from the UAE, since the economic status shows really small marks of betterment in the close hereafter. More tourers are expected to get in the UAE within the close hereafter out of which a subdivision of them are highly monetary value sensitive travellers. Another scenario would be that the current economic downswing continues to consequence economic systems world-wide within the coming three old ages increasing the figure of price-sensitive clients in the eight markets we operate in. To maintain up with the jutting demand, Flydubai is be aftering to increase its swift size from 5 ( presently ) to 54 aircrafts in the coming old ages. An addition in swift size would let Flydubai non merely to suit a big figure of clients but besides expand its range in footings of finishs. Conversely, the proclamation of the new GCC rail web which is the new transit category in our relevant market is expected to hold a little negative consequence on Flydubai s operations in footings of fring clients that fall in our mark cleavage. The GCC rail web and Flydubai have one common finish which is Qatar. Once the GCC rail web begins its operations there is a high possibility of losing out on our current and possible clients. ( For more information on cleavage please mention to appendix 5 ) . Rival analysis Our major competitory in our comparative market is Air Arabia and so Al Jazeera Airlines. Air Arabia is keeping major market portion because they are the first to claim about establishing foremost low cost air hoses in Middle East part. However, Flydubai can vie with those two direct rivals when we focus on our competitory advantage which is monetary value leading. Besides, location is another of import factor due the figure of travellers that are utilizing Dubai Airport comparing to Sharjah Airport. In add-on, being portion of the Emirates Group will add more value to Flydubai trade name equity which will do it easier to do clients switch toward our company within the following three old ages. ( For more information on rival analysis, delight mention to Appendix 6 ) Decision: In decision after analysing the environmental micro and macro tendency for Flydubai, we observed that there are two major alterations in our relevant market. First, the addition of the touristry degree in Dubai as we expect the current economic downswing epoch to alter its way towards positive figures in the following three old ages. Besides, the companies holders and business communities attitude towards low cost air hoses is altering by utilizing it as these air hoses are supplying concern work forces services on board such a concern category and wireless cyberspace connexion. The figure of rivals within the low cost air hose industry is traveling to increase in the coming old ages as new air hoses such as Bahrain Airlines starts its operation this twelvemonth. Second, full service air hoses are spread outing their market towards low cost air hose by presenting low monetary value tickets that attract monetary value sensitive consumers. We expect that within the following 10 old ag es a new category degree will come in the market in the GCC part which is trains transit. Besides, a new signifier degree will emerge in the relevant market which is a combination between full services and low cost bearers. Finally, within the following three old ages we expect those alterations in the relevant market to be reshaped impacting the primary and selective demand. Bibliography ( 2009, October 18 ) . Flydubai air hose. Retrieved from hypertext transfer protocol: //www.dubaifaqs.com/Flydubai.php McKechnie, D, Grant, J, A ; Katsioloudes, M. ( 2008 ) . Positions and placement: scheme merely stated. Emerald Group Publishing Limited, 9 ( 5 ) , Retrieved from hypertext transfer protocol: //www.emeraldinsight.com/Insight/ViewContentServlet? Filename=Published/EmeraldFullTextArticle/Articles/3300090502.html Department of the Interior: 1751-5637 ( 2009 ) . Environmental scanning. Wikipedia. Retrieved ( 2009, October 17 ) from hypertext transfer protocol: //en.wikipedia.org/wiki/Environmental_scanning ( 2009 ) . Flydubai. Wikipedia. Retrieved ( 2009, October 17 ) from hypertext transfer protocol: //en.wikipedia.org/wiki/Flydubai ( n.d. ) . flydubai, who we are. Retrieved from hypertext transfer protocol: //www.Flydubai.com/whoweare/fleet.aspx ( 2009, June 8 ) . Two more tough old ages for the air hoses. Retrieved from hypertext transfer protocol: //www.eturbonews.com/9675/two-more-tough-years-airlines Nagraj, A. ( 2009, September 16 ) . Gloomy skies for the air hose industry. Retrieved from hypertext transfer protocol: //www.kippreport.com/2009/09/gloomy-skies-for-the-airline-industry/ Centre for Asia Pacific Aviation, Initials. ( 2009, October 15 ) . Middle East LCC wrap: Air Arabia, Jazeera, Flydubai, nasair, sama and Bahrain Air. Retrieved from hypertext transfer protocol: //www.centreforaviation.com/news/2009/10/15/middle-east-lcc-wrap-air-arabia-jazeera-Flydubai-nasair-sama-and-bahrain-air/page1 Riaz, D, A ; Kapadia, S. ( 2007 ) . Air Arabia, Priced so that you can wing [ 5-14 ] . ( Adobe Digital Edition Version ) , Retrieved from hypertext transfer protocol: //ae.zawya.com/researchreports/efg/20070701_efg_110604.pdf Schewe, , Charles, D, A ; Hiam, A. ( n.d. ) . market cleavage. Retrieved from hypertext transfer protocol: //www.quickmba.com/marketing/market-segmentation/ ( 2009, 10 07 ) . UAE population reaches six million. Retrieved from hypertext transfer protocol: //www.google.com/hostednews/afp/article/ALeqM5j24H1v8s1BWuNXEwptqRIiB_-OOA ( 2009, 10 07 ) . Expat Numberss rise quickly as UAE population touches 6m. Retrieved from hypertext transfer protocol: //uaeinteract.com/docs/Expat_numbers_rise_rapidly_as_UAE_population_touches_6m/37883.htm ( 2009, April 7 ) . FlyDubai opens for concern with flights to Beirut and Amman. Retrieved from hypertext transfer protocol: //www.ameinfo.com/191649.html ( 2009, October 8 ) . Number of tourers in Dubai set to turn by 40 per cent. Retrieved from hypertext transfer protocol: //74.125.153.132/search? q=cache: EPQhPUeolAEJ: www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html+http: //www.realtyna.com/dubai_real_estate/dubai-rss-news/number-of-tourists-in-dubai-set-to-grow-by-40-per-cent.html A ; cd=1 A ; hl=ar A ; ct=clnk A ; gl=ae Sambidge, Initials. ( 2009, March 18 ) . flydubai appoints pilots, cabin crew. Retrieved from hypertext transfer protocol: //www.arabianbusiness.com/549994-Flydubai-appoints-pilots-cabin-crew Sambidge, A. ( 2009, August 11 ) . Dubai tourists up 5 % in H1 functionary. Retrieved from hypertext transfer protocol: //www.arabianbusiness.com/564508-dubai-tourists-up-5-in-h1 -official ( 2009, 10 07 ) . UAE population. Retrieved from hypertext transfer protocol: //archive.gulfnews.com/articles/09/10/07/10355378.html Redpath, H. ( 2009, June 16 ) . Dubai s First Low Cost Airline Takes Off. Retrieved from hypertext transfer protocol: //multivu.prnewswire.com/mnr/Flydubai/38830/ Redpath, H. ( 2009, June 16 ) . Dubai s First Low Cost Airline Takes Off. Retrieved from hypertext transfer protocol: //www.zawya.com/story.cfm/sidZAWYA20090616081711 Appendix 1 Back Ground information on Flydubai: Flydubai is the UAE 2nd low cost air hose that was established in March,3rd 2008 on the orders of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai. The company foremost flight was in June 1,2009 to Beirut in Lebanon followed by flights to Amman, Jordan, on June 2, Damascus, Syria, on June 8 and Alexandria, Egypt, on June 9, giving the new air hose a sum of four finishs in merely nine yearss. ( Redpath, 2009 ) . The company had ordered 50 Boeing 737 and is traveling to have 10 aeroplanes each twelvemonth for the following five old ages. ( Flydubai,2009 ) Currently the company runs its operations in Dubai International Airport terminal 2 that was redesigned for the new air hose. Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of Flydubai said: This part is really dependent on air conveyance. It is a great recognition to the vision and leading of Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, that this air hose has now taken off, thereby guaranting occupants and visitants likewise will be able to go to more topographic points more frequently. ( Redpath, 2009 ) . The Flydubai theoretical account is simple, with clients merely paying for the services they want. The ticket monetary value includes all revenue enhancements and one piece of manus luggage, weighing up to 10kg, per rider. Passengers have the option to buy checked-in luggage in progress at merely 40AED for the first piece and 100AED for the 2nd, weighing up to 32kgs, capable to handiness. Checked luggage is purely capable to handiness and riders are advised to book early to procure the infinite, as merely pre-purchased luggage can be guaranteed. ( Redpath, 2009 ) Flydubai aims to do travel a small less complex, a small less nerve-racking and a small less expensive, explained Flydubai CEO Ghaith Al Ghaith. Our riders have the option to custom-make their travel experience depending on what services they want and how much they want to pay. ( Redpath, 2009 ) We plan to excite the markets in which we operate and encourage people to go to more topographic points more frequently. Flydubai purpose is non to drive traffic off from the other bearers but to assist turn these markets. When you consider that low cost travel in this part could be every bit small as 2 % of all air travel, as opposed to more than 20 % in Europe and America, it is clear that there is a batch of untapped potency in these markets. ( Redpath, 2009 ) In add-on, Flydubai will wing to airdromes that are presently underserved by the traditional bearers. In a part which is so dependent on air conveyance, we are looking frontward to supplying the world of accessible, low cost, uncomplicated travel ( Redpath, 2009 ) . Appendix 2: Merchandise Market Structure: The above market construction was used to place Flydubai relevant market within the air hose industry in the Middle East part. We started the construction with the most basic demand which is the demand to go in the part. This provided us with three options that include aeroplanes, coachs and autos. The merchandise signifier is divided between full service bearers and low cost bearers as they differentiate in monetary values and services being offered to clients. From this construction we can place Flydubai relevant market within the merchandise signifier degree. This is because the grade of competition and replaceability within the trade name providers are high, as they all offer low monetary values with similar paths within the part. This push the relevant market upwards towards the merchandise signifier degree. Furthermore, Flydubai indirect rivals include Fly Emirates, Etihad air hoses and Saudi air hoses. These full service air hoses are viing with Flydubai indirectly by supplyin g low monetary values with full services. On the other manus our direct rivals include Air Arabia and Al Jazerra air hoses that are both low cost air hoses that perform within the part. Further account on competition will be provided in the Micro analysis in the rivals subdivision. Appendix 3 Macro Environment: In analyzing the external environment of Flydubai in the following three old ages we will concentrate on the Macro and Micro environment. This survey will assist us in happening out the consequence of these external factors on the company in the following few old ages. The Macro environment factors will include Political, economical, societal and technological facets under which Flydubai will be affected by. 1 ) Political Analysis: A ) Government Regulations: Flydubai was established with orders of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Prime Minister and Vice-President, and Ruler of Dubai. Being owned by the Dubai authorities the company faces no troubles in Torahs and ordinances as the air hose industry in the Emirates is dining through the procedure of liberalisation the air hose industry that the United Arab Emirates is accommodating. B ) Political Analysis: In analyzing the overall political environment of the United Arab Emirates, we find it one of the most stable states within the part. Such political attack of peace seeking had made the state a trading hub in the part. This will surely hold its positive consequence on flydubai operations as to execute in stable political environment. C ) Employment Laws: Protecting labours rights and Emiratization is considered the chief facet that the UAE authorities is taking into consideration now a yearss. Companies are now forced to hold a certain per centum that of emirates locals that will increase in the undermentioned old ages as there is more accent on using locals in the private sector. Bing a portion of Emirates Airlines Group, Flydubai will surely accommodate its female parent company in hiring and preparation locals in suited occupations. The challenge that Flydubai will traveling to face is to diminish costs in one manus and supply good paid occupations in the same clip. 2 ) Economic Analysis: A ) Inflation Rate: The rising prices rate in the UAE is predicted to fall from last twelvemonth s 11.1 per centum degree to seven per centum in 2010, harmonizing to a new study. ( Sambidge, 2009 ) . This is considered a positive facet for Flydubai as it will hold its positive effects in cut downing the company costs in oil and land operations. High rising prices rates making to 11 per centum last twelvemonth was a menace to low cost air hoses such as Air Arabia and Al Jazerra Airlines that faced a job of high oil monetary values. This good intelligence will do Flydubai vie even stronger on monetary values as rising prices rates goes down. B ) Economic Analysis: Falling oil monetary values, chilling existent estate and building markets, together with a lag in the touristry sector, particularly in Dubai, means the UAE is expected to post low or perchance negative GDP growing in 2009, harmonizing to analysts. ( Sambidge, 2009 ) . Populating in the current World Financial Economic Crises the UAE economic system in general and Dubai in specific faced a difficult clip in 2009 but analysts forecast that there will be more positive figures in 2010. This information is considered a negative excessively many air hose companies but may be positive to Flydubai as people are now more focal point in cut downing their disbursals as the incomes are reduced. This means their inclination of consumers concentrating more on monetary values which is a positive thing for a low cost air hose. Additionally, analysts forecast that the economic system will turn in 2010 once more and this will surely hold its consequence on the company growing. 3 ) Social Analysis: A ) Demographics: More than 300,000 people will be added to the UAE population this twelvemonth to enter the highest growing of 6.3 per cent in five old ages and Dubai would probably emerge as the fastest turning emirate, official figures show. The rise slights studies that the planetary fiscal turbulency has triggered a mass hegira of exiles out of the state, chiefly Dubai. From 4.75 million in mid 2008, the UAE s population is projected to increase to 5.066 million in mid 2009, showed the figures by the Ministry of Economy. This figure are traveling to increase in the following few old ages which will surely hold its positive effects on the air hose industry in UAE sing that exiles make an approximative per centum of 80.1 of the above figure in 2009 harmonizing to the ministry of economic system. Furthermore, the figures show that the 25-29 twelvemonth age group was the largest in the UAE in mid 2008, standing at 777,186. It was followed by the 30-34 age groups, which was estimated at 754,289 and 35-39 groups of 588,505. This clearly indicates that most of the population is immature and is traveling to determine the touristry and air power market in the following twosome of old ages. B ) Consumer Behavior: Harmonizing to a survey done by Arabian Business web site, it was found that 83 per centum of the respondents would exchange their preferable air hose bearer, for a cheaper monetary value, while 17.6 per centum believed they would see options and merchandise off between the price reduction and lost air stat mis. It can therefore be inferred that pricing plays a important function in consumer behavior and the determination doing procedure particularly in the current economic downswing epoch. Furthermore, client trueness in the low cost bearers is low as it s straight related to monetary value. Flydubai should see this into history and present client trueness plans in order to keep a higher degree of client trueness. ( Glass, 2008 ) . C ) Leisure Interests: 3.85 million tourers had visited the emirate in the first half of 2009, a five per centum addition on the same period of 2008 Harmonizing to Dubai section of Tourism and commercialism selling. This figure strongly shows the current touristry industry market and how attractive it became even though of the current economical downswing. Other figures expect that the figure of tourers will fall compared to 2008 figures but most figures have stated that there will be a positive growing in 2010. D ) Career Attitude: Business travellers are altering their perceptual experience of low cost bearers. As observed by Andrew Cowen, CEO of Same, the market is switching from the traditional major air hoses concern travel towards low cost bearers for trips within the GCC. This altering attitude, supported by the current economic downswing and the addition figure of foreign concerns within GCC states come ining the UAE, shows a tendency of an increasing demand for low cost bearers in the following three old ages. ( High clip for low cost bearers, 2008 ) . Tocopherol ) Technological Development Analysis: Following its female parent company Emirates Airlines, we expect that Flydubai go a market leader in supplying advanced technological solutions to its riders by utilizing the big experience that emirates air hose have. If such way was adapted, it will surely supply the needful strength that Flydubai need in viing with its direct and indirect rivals. Appendix 4 Micro Environment: Stakeholder Analysis: This means to analyse the micro environment which includes the undermentioned factors: the clients, employees, stockholders, media, and the rivals. A ) Customers: Customers who are monetary value conscious are concerned with low cost air hoses. Flydubai has focused on pricing scheme and flexibleness because these two factors play a large function in finding the client s determination procedure on which air hoses they choose to go with. Price scheme and flexibleness of Flydubai include low pricing scheme and easy booking with increased picks. As Sheikh Ahmed bin Saeed Al-Maktoum, Chairman of Flydubai said: As a true low cost air hose we are geared towards supplying our riders with the best monetary value and increased pick. We will run expeditiously and continually germinate to present the best possible merchandise to our clients . ( Flydubai opens for, 2009 ) . The cost of Flydubai from Dubai airdrome to Doha airdrome would be 200DHS, whereas other major air hoses such as ; Emirates or Qatar air hoses would be about 1000 or more for a one manner ticket ( Flydubai place page, 2009 ) . This shows that Flydubai is much cheaper and has manag ed to maintain monetary values low due to the successful usage of their pricing scheme. Furthermore, the figure of tourer from around the universe including the part will turn more than 40 % in the following 3 old ages in Dubai ( Number of tourers, 2009 ) .This shows that there will be increased figure of clients who will utilize Flydubai air hoses within the following three old ages due its successful usage of pricing scheme and flexibleness. B ) Employees: Flydubai air hose has received more than 11,500 applications from flight and cabin crew. There are 18 first officers, 61 captains, and about more than 8000 campaigners for pilots were selected from 12 different nationalities ( Sambidge, 2009 ) . The staff has good experiences and was carefully selected. Harmonizing to Kenneth Gile, main runing officer of Flydubai said: We are highly pleased with the endowment of the pilots we have on board. On norm, they each have more than 4,000 hours functioning every bit captain in similar aircraft and a entire experience of more than 8,000 winging hours this is impressive by any criterion ( Sambidge, 2009 ) . Furthermore, employee and staff cordial reception is really of import. This is because the employees and staff were selected from 12 different nationalities and they need to experience comfy with the new civilization they are confronting in order to work expeditiously. D ) Stockholders: Flydubai is to the full owned by the authorities of Dubai and its considered as a portion of its female parent company the Emirates Group. The company has no other stockholders presently as there its 250 million dirham s capital is wholly raised by the authorities. Tocopherol ) The media: Obviously, through observations, Flydubai has made many advertizements through promotion such as ; Newspapers ( e.g. gulf intelligence ) and internet web sites. However, the chief scheme they used or willing to utilize for their selling scheme is through word of oral cavity ( bombilation ) . Since Flydubai is a low cost air hose, they tend to put low budgets for their advertizements to maintain their monetary values low. So the best manner to carry on an advertizement method for low cost bearers is through word of oral cavity. ( This information is based on analysis due to facts and observations ) . Appendix 5 Primary demand: After doing the environment analysis for the following three old ages and analyzing the current market conditions, we identified Flydubai relevant market at the merchandise signifier degree. This is because there is a high competition within the trade name supply degree coercing it towards the merchandise signifier degree as they all offer low monetary values with similar finishs. After the fiscal crisis, we noticed a displacement toward low cost air hoses as incomes had decreased. This had its effects on the undermentioned primary demand elements that include: Buyer Designation: The figure of clients utilizing the LCC air hoses is late increasing ( www.gulf-daily-news.com ) . Users of LCC Airlines contain all different ages and nationalities. However, these air hoses are concentrating on clients who are concerned about monetary values since it is a low cost air hose. Customers now a yearss are non merely concerted with monetary values but are looking for other services provided along the trip such as land services, easy engagement system and accurate timing agendas. Peoples who are concerned about monetary values look for cheaper air hoses, people who are concerned about comfort expression for comfy seats, and people who are concerned about booking flexibleness expression for easy engagement provided by air hoses. Some low cost air hoses provide these characteristics to clients in order to derive the maximal market portion. The Buying Center As mentioned before, many clients are concerned and prefer air hoses with low monetary values and comfort. The usage of media such as advertisement can be really effectual in client s buying determination procedure. Furthermore, Family, friends, co-workers can besides pull strings or carry the buying determination procedure. Ability: Cost is the chief factor that drives the client to take to go utilizing LCC air hoses. Customers harmonizing to the relevant market will take to wing on air hoses that provide good quality and low monetary values. Furthermore, size is another factor that will impact the ability to purchase in two ways. First, the size of the aeroplanes will impact rider s comfort in long distance flights. Second, size of the airdrome will play a major function because some clients do non like the fact of walking excessively much. For this ground, Dubai Airport provided more services to riders to do them experience comfort while they are in the airdrome which will profit LCC air hoses such as ; Flydubai. Selective Demand We can specify the consumer determination doing procedure as an extended job work outing degree, where they are introduced to a complete new trade name with low trade name cognition. So, Flydubai should infusive more on their trade name individuality through the media and other communicating types in order to enrich consumer s cognition. Once Flydubai had increased the degree of consumer cognition, we expect immense addition in market portion in the following three old ages because the determination devising procedure is traveling to switch from extended job work outing to routine which is low information hunt about the company. Therefore, we expect major alteration within the following three twelvemonth upon the factors we mentioned above. Therefore, to do consumers alter their influence toward our trade name we should concentrate on the undermentioned properties. Properties: Properties are what clients perceived about certain trade name. Our trade name merely launched this twelvemonth ( 2009 ) . Therefore, to enrich Flydubai trade name in client s perceptual experience, we should pay attending to the undermentioned points: Handiness Scheduling Terminal Land services Monetary value Repute Appendix 5 Cleavage The intent of sectioning clients into different groups is to place their different traits and features, so as to recognize demand for new merchandises and increase profitableness ( as Nicholas Ashill had mentioned in a talk ) . For sectioning flydubai clients we need to sort them based on four factors. Each has some constituents that must find. Geographic Segmentation ( population denseness and population growing ) The mark market of flydubai resides in the UAE, particularly in the Emirate of Dubai. Harmonizing to the electronic portal of Gulf News ( a taking English linguistic communication News Paper circulated in the Emirates ) , the population of the UAE is nearing six million presently. In add-on, people shacking in some major metropoliss to which flydubai operates in such as ; Beirut, Amman, Aleppo, Doha, Alexandria, Damascus and Djibouti besides form a major ball of the mark market. Each metropolis mentioned above has huge potency for growing. Demographic cleavage ( business, income and household position ) The mark market largely comprises of business communities and/or employees of companies runing in the Emirates that are frequent travellers to one of the eight finishs. Their degree of income may non be really high. In simple footings, they can be categorized as people belonging to the middle-low to middle income classs. Their grounds for going may be sing household or to take a short trip related to work ( willingness to go will be high ) . Furthermore, clients can besides be pupils that are remaining in the UAE for educational intents and would desire to go back to their hometown whenever there are vacations. Psychographic cleavage ( attitudes and life manner ) The mark market of flydubai may non be taking epicurean life styles ; in fact, they can be classified as people belonging to the middle-low to middle category bracket. They are normally easy traveling people ; they do non hold several demands and easy set with state of affairss. Their demand is merely to acquire from one topographic point to another without being treated specially or in a epicurean mode. However, these people carry a complex set of cultural values which means they give extreme importance to factors such as programming and promptness of flights. Behavioral cleavage ( usage rate, monetary value sensitiveness and benefit sought ) The mark market of flydubai would wish to hold the most convenient journey without holding to pass a immense sum of money on tickets. They are extremely monetary value sensitive and see the benefit by going with us. Overall, we our mark clients are frequent travellers ; they could be business communities, employees, pupils or those who want to return to their hometowns to run into their households. Our mark clients reside in all the eight finishs which show a high potency for growing in the close hereafter. The mark clients fall in the middle-low to middle category bracket ; they portion assorted factors such as income degrees, disbursement forms and life styles. They wish to have the most convenient services at the lowest monetary values possible ( extremely monetary value medium ) . Therefore, by placing the features of our clients we realize the demand for the service needed. Analyzing and understanding the features of our clients will assist us in understanding their demands which would ensue in higher gross revenues and net incomes.

Movie CharlieS Angels Essays - Gaming, Dylan, Surnames, Nox, Charlie

Movie CharlieS Angels Essays - Gaming, Dylan, Surnames, Nox, Charlie Movie CharlieS Angels Thomas Kim The film, Charlies Angels was a visually motivated movie. This film fit under the genre of action/comedy. The action and camera work moved the story forward while keeping the audience attentive. The primary characters were Dylan, a rebellious tomboy, Natalie, a ditzy encyclopedia, Alex, a no nonsense achiever and Eric Nox, a criminal mastermind. Dylan, Natalie and Alex are the main protagonists who work as detectives for a mysterious figure known as Charlie. Dylans motivation is her yearning to have a father figure, which ultimately leads her to protect her boss, Charlie. Natalie and Alexs motivations are tied to Dylans while Natalie is also searching for love and Alex is trying to open up to her boyfriend. Eric Noxs motivation is to have revenge for the death of his father. Our three heroines, Alex, Dylan and Natalie are highly trained super detectives who are hired to find a missing voice recognition computer program and the programs creator, Eric Nox. The three girls determine through some detective work that their main suspect is Noxs main competitor, Redstar Communications. The three go undercover and plant a link to Redstars main computer network. They soon discover that they have been double crossed by Eric Nox who only used the girls to gain access to Redstars communication satellites which he will use in conjunction with his voice recognition program to locate the elusive Charlie whom he blames for the death of his father. Bosley, the liaison between the girls and Charlie, is kidnapped in order to locate Charlie. The girls must now find Bosley and Eric Nox and prevent Eric from locating Charlie. The girls free Bosley but Eric Nox has already located Charlie and flies to kill him in an attack helicopter. Alex, Dylan and Natalie manage to get aboa rd the helicopter and reprogram the missile, which Eric Nox is planning on using to kill Charlie. The missile instead of destroying Charlie is diverted and kills Eric Nox instead. Charlie is saved and the girls go on vacation. The primary source of conflict is that the girls are pressed for time in locating Eric Nox before he locates Charlie. The need to protect Charlie is the main drive in the girls actions. The characters were exposed through situations which revealed their inner beings. Dylans mother died when she was young and she never had a chance to meet her father. The lack of a father figure creates a need for Dylan to protect the one father figure she has in Charlie. Natalie wants to find a good man who she can love. When she meets a man who understanding and supportive she wants everything to work out. Alex has not been completely honest with her boyfriend and she wants to open up to him. Eric Noxs father was killed while he was serving in the army. He believes that Charlie, who was best friends with Erics father, killed him. Now he wants revenge. I give the movie one and a half thumbs up. The movie was entertaining albeit unrealistic. The action scenes were like eye candy. Through the use of slow motion, stop motion and intricate choreography the fight scenes are reminiscent of the antigravity duels in The Matrix. The witty lines in the script, undoubtedly credited towards scribe, Ed Solomon, helped to alleviate the ridiculousness of the action scenes. Overall the movies main goal is to entertain the eyes with a feast of special effects and chop-socky battles between the characters and the movie delivers with a flash-poppy eye candy film.

Operation and sizing of energy storage for wind power plants in a Term Paper

Operation and sizing of energy storage for wind power plants in a market - Term Paper Example Wind energy provides a priceless supplement for the energy sources available conventionally across the world. However, the sporadic nature of wind energy limits the maximum penetration of wind power that can be made available for the networks of electricity (Korpas, Hildrum and Holen 1). Also, since production in wind power experiences significant fluctuations, it becomes difficult for the owners of the wind power plants to sustain against the competition in the emerging markets of electricity. Some of the significant factors in relation to the operation and sizing of energy storage for wind power plants in a market include the impact of the mechanisms of the electricity markets, constraints of the transmission line, and forecast of the accuracy of the wind power. These factors together determine the advantages and disadvantages of the storage of wind power. Considering all these issues, a computer model has been developed to achieve the scheduling and operation of the resources bein g distributed in the market system (Korpas, Hildrum and Holen 1). The present study discusses on the operation and sizing of the energy storage for wind power plants in a market. ... In case of generation of excess electricity, often wastage occurs. Countries like the United Kingdom (UK) have reported huge payments for power that remained unused since the year 2011. The cost of such unused power shifts on to those who pay the taxes. Continuous research is being conducted to determine the causes of a marketplace leading to power wastage. Over the years, greater attention has been drawn on the hydro-electric storage and use of more modern battery and fuel cell systems. Cryogenic energy storage (CES) has been obtained as one of the most effective measures for capture and storage of electricity, the process being highly innovative and new. It is expected that CES will be able to solve the current problems of wind power storage of energy (Lo). Hydro-Storage for Wind Power Energy: It is being researched and suggested that higher rates of pumped hydro storage would benefit the storage of wind power. This process enables storage of energy through water being pumped from a low reservoir to a reservoir located at a higher location. The method is applied in case of excess of energy. In case of wind energy, this is helpful when wind blows hard at the nights. Thus when the energy is needed, the valves of the storage can be opened up and the water can be allowed to run through the wind turbines. This is a process similar to all hydro stations (Richard). Cryogenic energy storage (CES) for Wind Power Energy Storage: As discussed, one of the most prominent problems in regard to the storage of wind power energy is the intermittency of the power, making the issue of energy storage highly critical. Engineers have in the present times focused on cryogenic energy storage where they have established technology trying to create a modular, scalable

In this paper the belief in eschatology and the notion that current Research

In this the belief in eschatology and the notion that current events are a predictor of the rapture are compared and contr - Research Paper Example The Minor Signs may or may not occur before the Major Signs, but they will be less serious in nature and possibly more open to interpretation. It is said, for example, that earthquakes will increase, but that could refer either to the number of earthquakes or to their severity, or to both. As in Christianity, interpretation of these verses is disputed among Muslim scholars and lay-people. What is clear is that in order for a Muslim to be considered a believer, he must adhere to five articles of faith, the second of which is 'Belief in the Last Day'. Eschatology is considered a fundamental aspect of Islam, belief in which is shared by all Muslims. By contrast, many branches of Christianity take a far less litera approach to eschatology, and place less importance on its ideology than on other aspects of their faith. Minor signs of the Last Day include a great many ideas which are shared with other major religious ideologies, including Christianity. Both religious make reference to trib ulation, to various disputes between individuals, sexual immoratlity, disease, and even a plague of infertility. http://www.islamcan.com/islamic-articles/the-minor-signs-of-the-last-day.shtml Richardson, Joel. The Islamic Antichri

Prescription Drug Abuse

Prescription Drug Abuse Introduction. When we think of drug addicts and abuse we normally think of people who take the common street drugs such as cocaine, crack, heroine, or other illegal drugs. However most people dont realize or take seriously the growing number of abusers of prescription drugs currently in our country. There is a common misconception that just because a doctor prescribes a certain drug that that is somehow safer and different than using the so-called street drugs. After all, you are being given a prescription to take the drug by your physician, and it is not illegal or a crime. However, we must realize that addiction isnt limited to just illicit drugs on the street, but often doctor prescribed medications as well. Prescription drugs have improved and saved countless numbers of lives over the years as many new breakthroughs have been achieved in science and medicine in treating a variety of known diseases. â€Å"However, using these drugs without the supervision of a physician or for purposes different from their intended use can lead to serious adverse consequences, including death from overdose and physical addiction. Because many prescription drugs are often opiate based, when abused, these drugs can be as addictive and dangerous as illegal drugs.† 1) (Pat Moore Foundation | Prescription Drug Abuse, 2009). According to (M.D ,Volkow, 2005), director at the National Institute on Drug Abuse, 2) â€Å"an estimated 48 million people (ages 12 and older), have used prescription drugs for non-medical reasons, which represents approximately 20 percent of the U.S. population.† Additionally, 3) â€Å"in 2000, about 43 percent of hospital emergency admissions for drug overdoses (nearly 500,000 people) happened because of misused prescription drugs, and in â€Å"2006 alone, 700,000 emergency room visits were attributed to prescription drug overdoses.† 4) (Thibodeau, 2009). This type of drug abuse is increasing at an alarming rate because of their widespread availability, including online pharmacies which have made it much easier for anyone regardless of age to acquire drugs without a prescription. (Prescription Drug Abuse Information | Drug Rehab Programs, 2009). 3) â€Å"One of the most common and primary methods of obtaining prescription drugs by addicts is by doctor shopping according to the Drug Enforcement Administration (DEA).†5) This method refers to a person who continually searches out different doctors to prescribe the same medications in order to feed their addictions. I think most of us either know or have known individuals or even family members who have resorted to this type of behavior in order to get prescription drugs for this purpose. The most common types of drugs that are often abused are central nervous system depressants such as benzodiazepines or tranquilizers, frequently prescribed for anxiety and sleeping disorders, opioids and narcotics for pain relief, and stimulants such as those given for attention deficit hyperactivity disorder, (ADHD), narcolepsy, and obesity. 6) (Prescription Drug Abuse Chart Drugs of Abuse and Related Topics NIDA, 2009) â€Å"For example, U.S. prescriptions for stimulants (including those taken for ADHD) increased from around 5 million in 1991 to almost 35 million in 2007. Prescriptions for opioid painkillers such as oxycodone (OxyContin) and hydrocodone (Vicodin) increased from 40 million in 1991 to 180 million in 2007.† 7) (Mayo Clinic, 2008). I feel the reasons for this significant increase in prescription drug abuse is simple. We live in a society today that tells you a pill can cure and solve all of your problems no matter what they are. All we have to do is turn on the television and see the constant bombardment of advertisements for the latest prescription drugs on the market. As a result, the pharmaceutical industry is making billions of dollars off of people and is certainly not going to complain, thus encouraging and driving the epidemic even more. Furthermore, these drugs are relatively easy to obtain and are socially acceptable by the vast majority of the public compared to illegal drugs. In just the past several years, we have seen the emergence and proliferation of many â€Å"pain clinics† throughout the United States. Although not all are bad, some of these facilities as stated by 8) (Silverman Brown, MD, 2009), â€Å"are often non-physician owned and operate just inside the law. The physicians who practice in these facilities are rarely accredited through board certification processes, and many take no insurance and advertise confidential, cash only services. Some even advertise armed guards in the waiting rooms. With no oversight, these facilities serve as a source for a continuous supply of controlled substances to often times addicted and sometimes naÃÆ' ¯ve people. It is not uncommon to find patients of these facilities receiving tens of thousands of milligrams of opioid medications each month.† With these types of programs and clinics operating and encouraging such drug abuse, I feel that the people who really need these medications are often the ones who suffer, such as individuals with painful terminal diseases and illnesses like cancer. I experienced this first-hand with my mother several years ago when she was diagnosed with terminal lung cancer that had metastasized to her bones, and helplessly watched her suffer from pain. While she was undergoing radiation treatments at a cancer clinic, her doctor there stated that she should use Advil to help with her pain and that the government was cracking down on schedule drugs that were prescribed. My response to this is, if cancer patients cant get the necessary pain medications they desperately need, yet addicts can get all they want, then there is something very wrong with this country we live in and our health care system. Conclusion. What is important to recognize and become aware of about prescription drug abuse is that it is much the same as other forms of illegal drug abuse such as cocaine or heroin, and no one is immune. It can be just as dangerous and deadly as other illicit drugs, and affects individuals of all ages, races, gender, and socio-economic backgrounds. It can also destroy families, jobs, and homes as well as having fatal health consequences. In fact, use of prescription drugs now causes more deaths than heroin and cocaine combined, according to the U.S. Drug Enforcement Administration.† 9) (Treatment Solutions Network, 2009). Furthermore, with the recent tragic and untimely deaths of celebrities such as Michael Jackson, Anna Nicole Smith, and Heath Ledger related to prescription drug abuse, I feel this problem is finally being brought to the forefront and exposed, bringing a much needed awareness to the dangers and consequences of abusing prescription drugs. References: 1) Pat Moore Foundation | Prescription Drug Abuse. (n.d.). . Retrieved December 6, 2009, from http://www.patmoorefoundation.com/prescription-drug-abuse 2 M.D ,Volkow, N. (2005). NIDA Research Report Series Prescription Drugs: Abuse and Addiction. Retrieved December 6, 2009, from http://www.drugabuse.gov/ResearchReports/Prescription/Prescription.html 3) Prescription Drug Abuse Information | Drug Rehab Programs. (2009). . Retrieved December 6, 2009, from http://www.prescription-drug-abuse.org/ 4) Thibodeau, D. (2009, October 20). Prescription drug abuse now tops illegal drug use | GoDanRiver. Retrieved December 7, 2009, from http://www2.godanriver.com/gdr/news/local/danville_news/article/prescription_drug_abuse_now_tops_illegal_drug_use/14771/ 5) Drug Addiction Doctor Shopping Chronic Pain Medication Addiction. (2009). . Retrieved December 6, 2009, from http://www.drug-addiction.com/doctor_shopping.htm 6) Prescription Drug Abuse Chart Drugs of Abuse and Related Topics NIDA. (2009). . Retrieved December 6, 2009, from http://www.nida.nih.gov/DrugPages/PrescripDrugsChart.html 7) Mayo Clinic. (2008). Prescription drug abuse MSN Health Fitness Addiction|Quit Smoking. Retrieved December 6, 2009, from http://health.msn.com/health-topics/addiction/articlepage.aspx?cp-documentid=100211994 8) Silverman, MD, S. M., Brown, MD, L. (2009). Prescription Drug Abuse: In the US and Florida. Retrieved December 7, 2009, from http://www.hgexperts.com/article.asp?id=6649 9) Treatment Solutions Network. (2009). Prescription Drug Abuse and Addiction. Retrieved December 6, 2009, from http://www.treatmentsolutionsnetwork.com/prescription-drug-abuse.html Prescription Drug Abuse Prescription Drug Abuse Sophia Ranta   Ã‚   Combing through the stories on the internet, I came across a shocking, testimonial of a woman who became addicted to OxyContin. Her name was Cheryl. She suffered from Fibromyalgia, which caused her to be in constant pain. When her pain became too unbearable, she went to see her family physician. Immediately, her physician prescribed her OxyContin, but stressed how important it was to follow the correct amount of dosage. At first, she was careful and cautious. Very quickly, Cheryl liked the feeling of not being in pain anymore. She craved the drugs potency, so she began abusing the drug. Some of the side effects that Cheryl suffered from were: weight loss, black-outs, isolation, no personal hygiene care, and general chaos all around her. Even though she visited her doctor every month, he never spent more than 10 minutes with her. She was able to trick him into writing a new prescription every time. Eventually, the way she broke her addiction was when she overdosed and suffered from ca rdiac arrest. The doctors were able to save her life.   Then she began the long road of recovery and rehabilitation. Since the administration of opiates is often unintentionally overused and abused, with addictions abounding, a new perspective is needed to create appropriate care plans for patients. First and foremost, in order to gain a new perspective, it would be helpful to obtain a greater understanding of prescription opiate abuse. ONeil and Hannah describe prescription drug abuse as the use of a legend drug in a way not intended by an authorized prescriber of the medication. The intent of prescription drug abuse is to obtain an altered state of mood or behavior. Prescription drug abuse frequently involves circumventing the intended route of drug administration. This is a statement that gives a clear understanding of what drug abuse is as a whole. Opiates are prescribed by doctors to control pain. With the prescription of opiates there is a specific individualized care plan that doctors carefully go over with each patient. There are two sides to prescription opiate abuse: intentional and unintentional. Intentional abuse is having the mind set of misusing the prescription. Patients who intentionally manipulate their care plan do so because they desire the high that comes fro m using the drug. A second reason, people choose to self-medicate is to dull emotional pain. The other form of opiate abuse is unintentional. Patients taking opiates due to pain may take more than their prescribed amount because they think they can cure the cause of their pain. This inadvertently leads to addiction. Having a greater understanding of opiate abuse will provide knowledge in accessing whether an individual is addicted to their prescription or not. Next, this new perspective requires an understanding of how the brain is negatively impacted by opioids. Narcotics and opiates can become extremely addictive. But how does that work within the brain and all the science behind it? Hagaman gives an excellent representation of how the brain is affected from opiate usage. Opiates are considered extremely addictive and this addiction can affect the structure and function of the brain. Opiates can alter the brain and affect ones motivation and emotions. The brain changes over time and hence a persons behavior changes. Moreover, if one uses a high enough dose of drugs, frequently enough, and over a long period of time, the drugs can change the way the brain works. The way in which the nerve cells communicate is changed so a compulsive, out of control use develops despite experiencing some of the many side effects. More specific effects of opiates on the brain include changes in the synapses and shapes of brain cells. Chronic use is linked w ith structural changes in the size and shape of specific neurons. That is to say that there is a difference noticed in the brain between a chronic opiate user and an occasional user (Hagaman). The human brain is a complex organ that when manipulated, can affect the entire body and throw it off balance. The science of the manipulation of the brains neurotransmitters when exposed to narcotics is explained. Narcotic painkillers bind to opiate receptors which are typically bound by special hormones called neurotransmitters. When painkillers are used for a long period of time, the body slows down production of these natural chemicals and makes the body less effective in relieving pain naturally. That is because narcotic painkillers fool the body into thinking it has already produced enough chemicals as there becomes an overabundance of these neurotransmitters in the body. Existing neurotransmitters have nothing to bind with, as the drugs have taken their place on the opiate receptors (Ef fects 2015). Thus, the brain produces less of its own neurotransmitters to relieve pain, and becomes dependent upon the opiates. The human brain is a delicate organ that when distorted, struggles to regain normal cognitive function and the ability to maintain homeostasis for survival.   Other organs can also be injured. Painkiller use and abuse also can affect nerve cells. Additionally, based on the manner in which the drug is used, painkiller abuse can cause long-term heart damage and increase the likelihood of a heart attack (Effects 2015). Medical care personnel need to fathom the perils narcotic painkillers can have on the human body. It is necessary for health care workers to understand how the brain is negatively impacted by narcotics. Third, to continue building this new model, education is necessary to teach about true addiction and the need to create appropriate medical care solutions. Society today sees drug abuse only coming from illegal drugs and not from prescribed drugs. Opiates are one of the most often prescribed pain medications. The abuse of opioid drugs is a public health epidemic that has been growing since the mid-1990s (Maxwell 2015). To recognize and stop the opiate abuse, education is necessary for the public. Having the knowledge to identify prescription drug abuse can lower the risk of addictions. Even now schools are introducing programs to explain and warn the dangers of overuse of prescription drugs. RX for Understanding is one resource widely used. This training program, resources, and tool kit empower principals, teachers, school nurses, and other specialized instructional support personnel to begin a dialogue in their schools about prescription drug abuse. Schools can use this program to i nform parents, students, and educators about the growing problem of prescription drug abuse through school assemblies, lesson plans, and informational materials for teens and parents (Embrey 2014). In time, the goal is that the general public will have a broader comprehension of the dangers of prescription drug abuse which will carry over into the medical setting. In the meantime, education must be provided to patients and family on the potency and hazards of long term use of opiates. Second, education of physicians could also greatly reduce the growth of this trend. Understanding prescribing patterns, as well as the perceptions of adverse effects associated with these agents, is crucial because these physicians play a critical role in curtailing the prescription drug abuse epidemic, said Catherine S. Hwang of the center for drug safety and effectiveness and the department of epidemiology at the Johns Hopkins Bloomberg School of Public Health, Baltimore, and her associates (Moon 201 5). Physicians need to be informed of the adverse pattern of prescription drug misuse as much as students. Third, health care providers require an understanding of the psychological effects of long-term drug use in order to treat patients with compassion and wisdom. If patients cannot trust their physicians, their pain may be compounded by feelings of isolation and fear (Johnson 2007). Perception is a powerful lens by which decisions and responses are made. Johnson introduces a triad of factors in understanding the psychological aspect of addiction. The first includes a patients biology (brain chemistry and genetics). The second involves self-medicating, in which patients use medications in response to feeling helpless about emotions generated in interpersonal situations or to treat a psychiatric disorder. The third aspect notes that addictive drugs may serve as a companion, substituting for meaningful relationships with other people. A physician may feel trapped by this combination of factors when the patient behaves in a subtly complex way and attempts to get his or her feeling of helplessness understood by the physician. As a result, the physician may feel compelled to issue a prescription as the only way to immediately disengage from an uncomfortable encounter. Unfortunately, this same process is likely to recur at the next visit (Johnson 2007).   Grasping a greater knowledge and understanding of the psychological side is imperative in guiding those who suffer from addiction to safety. Effective care can be given when caregivers have proper understanding of the potency and danger involved in the use of narcotics. Continuing on with education, another element in constructing this new medical perspective, is the need for health care workers to be educated to recognize signs and symptoms of pain, as well as the use of alternative methods to address pain relief. Pain demands an answer. Having pain is very common in older adults, but it is never normal. There is almost always a real problem behind pain (Resources). Understanding what causes the pain is crucial in knowing how to treat it. Arthritis and Muscle pain are quite common in the elderly. When pain is severe enough, patients may lose the ability to move comfortably or be incapable of doing activities of daily living. Sleeping may become so painful that it would not be enjoyable anymore. Pain can lead to other problems such as losing the ability to move around and do everyday activities. The sufferer may have trouble sleeping, experience bad moods, or develop a poor self-image. In addition, people with pain often become anxious or depressed. They may be at greater risk for falls, weight loss, poor concentration, and difficulties with relationships (Resources). Once understanding the patients level of pain, health care workers can formulate a plan of treatment. Health care workers need to provide different methods for relieving pain before administering addictive narcotics. Resources suggests several methods to be used first, before embarking on a long road of recovery from addictive opiates. Treatments such as physical therapy, massage, heat and/or cold packs, exercise, and relaxation therapy may be tried first (Resources). These methods are all non-narcotic options. Non-narcotics pain medication, other options are offered Acetaminophen is recommended as the safest type of pain reliever for long-term use (Resources). Acetaminophen pain medication includes the following: Ibuprofen, Aspirin, Naproxen. These treatments may be beneficial and eliminate the need for narcotics. Having a broader base of treatment options, may help to reduce the risk of addiction to opiates as well as administer comfort to the patient. A fifth point to consider with this new medical model must include detoxification as part of the plan of care. An example of this detoxification piece is the organization ISIS. Nevertheless, there is a place in primary care for community detoxification in substance misuse, as demonstrated by the primary care service pioneered at the Integrated Substance-misuse Islington Service (ISIS) by NHS Islington. ISIS is a primary care open access drug service that assesses and processes drug users for treatment. If patients have complex needs, they are directed to the appropriate services (Fernandez 2011). Patients may need to go from an acute hospital setting into a detox center before entering a skilled nursing facility for rehab. An acute hospital setting provides a quick detoxification of the body to remove the potency of the drugs by pumping the stomach for example. This gives the patient an immediate solution from the overdose of drugs. The detox center is the next step in the rehabilita tion process. The detox center offers a specific plan for each individuals needs. Patients suffering from drug abuse will go through a detoxification program provided by their local detox center. There are two types of detoxification: community and inpatient. The inpatient detoxification regimen consists of a five- to ten-day admission to a specialist centre for patients who present with a profile that is clinically risky for example, polydrug use with mental health problems. Community detoxification is for patients who have a minimal risk profile however, this often excludes patients with alcohol and substance misuse (Fernandez 2011). Fernandez gives an organized and complete layout of what a patients plan of care for detoxification should look like. Including detoxification into a patients plan of care will ensure that the process of detox is performed safely and effectively. Based on the patients individualized needs, each detox center will provide a plan of care for the rehabi litation to come. The importance of a detoxification center is to safely assist each patient with the cleansing of their body from the drug toxins. Next, the new medical model will allow for doctors to be better informed of the patients history with opiates and narcotics. When interviewing a patient about their history with pain medications, doctors and medical care workers need to have discernment about asking the right kinds of questions. Examples of questions that need to be asked would include the following. Do you have a history of seizures or epilepsy? Have you had previous treatment for alcohol dependence? What previous detoxification regimens have you completed? Do you have any mental health issues that could compromise the detoxification regimen? Have you had any recent liver function tests? (Fernandez). Other examples of questions could include: How long have you been taking narcotics? How often? What was the original prescribed amount? Do you have a history of using narcotics? Do you have any relatives that have suffered from addiction? These are only a selected few questions that should be asked of a patient with a h istory of narcotics. In determining the right kind of care plan, doctors need to better comprehend what each patient has been through. Obtaining a greater understanding of a patients history can help to distinguish what the proper treatment should be. Furthermore, this new medical model requires anger management training to better help equip those who are going through detox. Anger is known to be included in the side effects from drug abuse. Anger is a big problem for many people and its often one of the complicating factors for those struggling with addiction (Roes 2007). The anger can become compounded due to the process of detoxing that a patient must go through. Hazardous situations can occur when a patient is struggling with the detoxification. For example, the patient might try to harm themselves, lash out at the medical care workers that are trying to help them, or even family and friends who are trying to support them through the detox. Some examples of ways to help a patient decrease from anger or improve anger management are expounded upon by Roes. First, count to 10. Or 110. This simple and time-tested practice really helps. The more time a client buys by postponing anger, the more likely he/she will act rationally rath er than emotionally. Second, relaxation techniques are often helpful: deep breathing, listening to soothing music, taking a hot bath, etc. These calm the physical sensations associated with anger. Third, distraction (thinking about something else) also can help. As our thoughts turn to another topic, there are fewer thoughts to feed our anger. Finally, do something incompatible with anger. Kiss your spouse, or pet your dog. These types of activities can help displace anger with more agreeable emotions (Roes 2007).   These are just a few examples to help a patient deal with the side effect of anger. Another example is given in guiding an aggravated patient to a calm level. Keeping a log also can be helpful. If clients list what they think, how they feel, and how they choose to act in an angry situation, they can become more aware of their triggers. They also can become more aware of what thoughts feed their anger, and what thoughts starve it. The more deeply ingrained the ange r problem, the more likely it is that cognitive, rather than solely behavioral, interventions will promote lasting change (Roes 2007). Focusing on cognitive interventions can help the patient slow down to think rationally. One of the ways to help patients think rationally is to have a list of questions to ask themselves. Examples of questions could include: What just happened to make me angry? Was it what was said? How it was said? Or who said it? How am I going to respond without hurting myself or someone else? These questions can be personalized by health care workers to address the type of anger the patient is experiencing.  Ãƒâ€šÃ‚   It is essential for medical care providers to know how to assess each situation involving drug abuse and anger management. Moreover, this new medical model can be useful in understanding how cognitive therapy can aid with anger management, a secondary by-product of addiction. Roes gives a great representation of how anger management can be facilitated with the use of cognitive therapy. Cognitive therapy has proven successful for even the most severe problems of anger management. For perpetrators of domestic violence, for example, the belief that its OK to use anger, power, and control to get what you want might be a focus of therapy. Successful change to a more prosocial type of thinking would reduce both the anger and the likelihood of victimizing others (Roes 2007).   The term prosocial means being able to interact with people in a persons social setting.   Being prosocial means a persons behavior is positive and helpful when interacting with others. Those who are becoming prosocial are learning to focus on integrating positively with others, so they will be more careful to control their anger. Redirecting neurological pathways can help in correcting the damage that has been done to the brain.   Cognitive therapy can help a patient retrain their brain so that anger is not their first response. This type of therapy, overall, can reduce the amount of anger a patient experiences, because they have become better prepared to deal with situations that create anger. Cognitive therapy has proven to aid with anger management, a secondary by-product of addiction. In conclusion, a new perspective is needed to create appropriate care plans for patients suffering from prescription drug abuse. One must obtain a greater understanding of prescription opiate abuse. The brain is negatively impacted by opioids. Education is necessary to teach about true addiction and the need to create appropriate medical care solutions. The need for health care workers to be educated to recognize signs and symptoms of pain, as well as the use of alternative methods to address pain relief is essential. The plan of care must include detoxification. Doctors must be better informed of the patients history with opiates and narcotics. Anger management training should be included to better help equip those who are going through detox. Cognitive therapy can aid with anger management. As previously mentioned, Cheryl was only trying to control the pain she was experiencing. However, she loved the feeling of being pain free and was able to manipulate her doctors into continuous ly prescribing her pain medication without closely monitoring her. The personal testimony of Cheryl demonstrates the flaws of prescription opiates and the addictions that are taking place. Since the administration of opiates is often unintentionally overused and abused, with addictions abounding, a new perspective is needed to create appropriate care plans for patients that will help save lives. Work Cited Embrey, Mary Louise, and Libby K. Nealis. The right prescription for prevention: many adultsincluding parents and school staff membersare unaware of the dangers of prescription drug use and abuse. Principal Leadership, Apr. 2014, p. 12+. Academic OneFile, go.galegroup.com/ps/i.do?p=AONEsw=wu=lom_accessmichv=2.1id=GALE%7CA367798950it=rasid=8c6cc8d9dba4acf2bc9afcc7a481afda. Date accessed 25 Feb. 2017. Fernandez, Jeff. Detoxing Dependent Drinkers in Primary Care. Mel.org, Royal College of Nursing Publishing Company, May 2011, find.galegroup.com/nrcx/retrieve.do?sgHitCountType=Nonesort=DateDescendprodId=NRCtabID=T007subjectParam=Locale%2528en%252C%252C%2529%253AFQE%253D%2528su%252CNone%252C18%2529detoxing%2Band%2Bdrugs%2524resultListType=RESULT_LISTsearchId=R2displaySubject=searchType=BasicSearchForm ¤tPosition=1qrySerId=Locale%28en%2C%2C%29%3AFQE%3D%28KE%2CNone%2C18%29detoxing+and+drugs%24subjectAction=DISPLAY_SUBJECTSinPS=trueuserGroupName=lom_accessmichsgCurrentPosition=0contentSet=IAC-DocumentsdocId=A257218281docType=IAC. Date accessed 27 Feb. 2017. Hagaman, Jennifer. Opiates on the Brain. Opiates on the Brain, web.csulb.edu/~cwallis/483/opiates_on_the_brain.html. Accessed 28 Feb. 2017. Johnson, Brian, et al. Reducing the Risk of Addiction to Prescribed Medications. 15 Apr. 2007, go.galegroup.com/ps/retrieve.do?tabID=T002resultListType=RESULT_LISTsearchResultsType=SingleTabsearchType=SubjectGuideForm ¤tPosition=11docId=GALE%7CA162871567docType=Disease%2FDisorder+overviewsort=RelevancecontentSegment=prodId=AONEsubjectParam=Q2contentSet=GALE%7CA162871567searchId=R1userGroupName=lom_accessmichinPS=truedisplaySubject=Prescription+drug+abusesubjectAction=VIEW_SUBDIVISIONSsearchQueryId=Q2>+. Date accessed 25 Feb. 2017. Maxwell , Jane Carlisle. The Pain Reliever and Heroin Epidemic in the United States: Shifting Winds in the Perfect Storm. Journal of Addictive Diseases, 24 Jan. 2015, www.tandfonline.com/doi/full/10.1080/10550887.2015.1059667?src=recsys. Date accessed 24 Feb. 2017. Moon, Mary Ann. Opioid prescriptions falling as risk perception rises. Internal Medicine News, 1 Jan. 2015, p. 13. Academic OneFile, go.galegroup.com/ps/i.do?p=AONEsw=wu=lom_accessmichv=2.1id=GALE%7CA402347517it=rasid=522c6a9f59ff4af35e5b16ec105c86e1. Date accessed 25 Feb. 2017. ONeil, Michael, and Karen L. Hannah. Understanding the cultures of prescription drug abuse, misuse, addiction, and diversion. West Virginia Medical Journal, vol. 106, no. 4, 2010, p. 64+. AcademicOneFile, go.galegroup.com/ps/i.do?p=AONEsw=wu=lom_accessmichv=2.1id=GALE%7CA237942597it=rasid=cf3d399c91b954af8322f68a7a6d999a. Date accessed 24 Feb. 2017. Prescription Drugs. NIDA for Teens, USA.gov, National Institute on Drug Abuse, teens.drugabuse.gov/drug-facts/prescription-drugs. Date accessed 24 Feb. 2017. Resources. Health in Aging, www.healthinaging.org/resources/resource:eldercare-at-home-pain/.   Date accessed 26 Feb. 2017. Roes, Nicholas A. When anger complicates recovery. Addiction Professional, Nov. 2007, p. 48+. Health Reference Center Academic, go.galegroup.com%2Fps%2Fi.do%3Fp%3DHRCA%26sw%3Dw%26u%3Dlom_accessmich%26v%3D2.1%26id%3DGALE%257CA172176738%26it%3Dr%26asid%3D57e34cb3d45dbadee3b3b8596892f346. Accessed 2 Mar. 2017. The Effects of Painkillers on the Brain and Body. Maryland Addiction Recovery Center, 12 Feb. 2015, www.marylandaddictionrecovery.com/effects-of-painkiller-on-the-brain-and-body. Date accessed 28 Feb. 2017.

Practicum Paper

After gain such Insight Into back grounds I believe that It Is detrimental for every man that was to govern or shepherd a flock to be well equipped in the area of biblical back grounds. Although It Is not a sufficient, It Is very necessary to gain the understanding that comes from the text. Background is also another crucial hermeneutical tool. That can give us proper insight to the true understanding ot what the author was trying to say to the readers of that day. And if the readers in this modern day can get the real message that the original author was trying to convey to the modern day audience.I believe that pastors and teachers should get the highest level of back ground although history is not the only way to interpret the passages of In scripture but the background trom non-canonlcal and socio-cultural standpoints can give the readers a better way to look at how and why the scriptures were constructed and format of the passages These studies of backgrounds Just show us why th ese passages were spoken to the speclflc passages and then allow the teachers to correctly apply it to their flock.But first pastors/ teacher need to have the most hollstlc meaning before they can deliver a message ot scripture because It Is God holy and divine word and they have to be careful on what they are trying to say because If they do not understand what the author is trying to say to the specific audience then the message cannot be properly deliver to Gods intended audience, and then because false teaching and sends the followers of Christ astray because they did not have the proper meaning because there was no broad study of why this passage was written and why it was constructed and formatted in that fashion. . There are many ways that the Backgrounds can help and assist teaching and pastoring ministries. This mostly helps with the leaders getting a better understand f the overall meaning in the passages of the bible. And the only way is use hermeneutical methods. A herme neutical tool can be backgrounds and background is not just the historical even but it's also talking about the culture at the time and the perception ot the culture to the event and how they reacted to events. These different uses and aspects of background can Just make it easier to grasp the meaning of the author in the passage.If the leaders of the teaching and pastoral mlnlstrles want to give what God was trying to tell HIS people then they must do the research and focus on the background and help shape the meaning of the book or assage. And then they will Interpret the context ot which the passage was written and why they needed to hear the passage. And then the ministries can contextualize the passage in the proper manner and make it applicable to this day in age This helps because readers normally contemporize the bible and forget that there was an original audience that were not living in the same type of culture we live into today.God knows what He wants to say but It Is ou r job to tind who He Is saying to, why He is saying it, and how it can be applied toour modern life. And that is why it so Important for the interpretation, that the ministries know why the passage Is written and that they apply It correctly and they do not allegorize the passage and then they w ge tne proper meaning ana tnen tnls study can nelp tnem. 3. Background Is a very important and vital to our u comprehension of the bible.However, since we know that it is necessary, we also need to be aware that it is not sufficient and it will not get us to the meaning by itself. This is a way that this can hurt the background study because they can possibly hold the background to highly ranked in the interpretation process and use this tool as the only tool. But if they do they can get too caught up in the event and culture and then totally ignore the text.This practice shows that the implications and applications of the text are not significant because the readers are only looking at the distinct even that text mentions. The text most of the time does not even focus on the event, and those who put the backgrounds higher on the totem pole will normally try to find the significance of the background even though text may not even refer to the specific even but because it highlights that event they will dig deeper and forget what the message of the text is trying to onvey to the readers in this day and the time that it was written.But if they use the backgrounds as a secondary tool to help interpret the text then it is a helpful took and then the translation of the meaning will not be lost and then the background study is helpful and no longer hurting their understanding of the passage. 4. The theological ontology of scripture should speak to the application of the readers as a correct model to perform a hermeneutic. Although, backgrounds is not the only way to go about reading and looking for interpretation it can be starting point.It is very ecessary to help comprehen d what the author was saying and why he was saying that, and this is very beneficial to the readers and researchers today. Because this is the correct theoretical way of getting information from the passages of scripture. Although, background focuses on the events and culture, we can still see as readers the spiritual impact that Jesus had in the Old and New Testament on the events, political fgures, and cultures of the day. The theological implications in the backgrounds can help us define what we are looking for to use to better understand the scriptures provided to us.

Brand Extension – Furniture

In today’s fierce competition, organizations are driven to reach, strengthen their existences in particular markets, and become a multinational enterprise by taking a mixture of policies including finding new market, developing new features, or even performing a merger and acquisition (M&A). Concerning the developing market, this paper discuses and recommends corporate brand strategy for two companies that are proposed to merge; they are Habitat and Fabprefab. The discussion will first elaborate overviews of Habitat and Fabrefab including the elaboration of each strengths and weaknesses that will benefit the merger.In addition, this paper will also elaborate the benefits and perils of mergers and a concept of developing brand strategy. In the end, we provide recommendation for the merged companies, Habitat and Fabprefab, since it is potentially experiencing downfall. The recommendation should take into account considerations that ensure the delivery of best service and creativ e, strategic and economically sustainable ways to transfer the tangible and intangible values of a brand into new product (service) categories, new markets or new industries. Brand Extension – Furniture/Home furnishing Goes Prefab I. IntroductionIn order to broaden organization reaches, strengthen their existences in particular markets, and become a multinational enterprise, managements of the organization can take a mixture of policies including finding new market, developing new features, or even performing a merger and acquisition (M&A). Mergers and Acquisition (M&A) is one example that a business performs to keep their business growing and getting bigger. This makes sense since the number of M&A is getting bigger every year. According to the Securities Data Company, the dollar value of U. S. (M&A) in 1996 recorded a 27 percent increase to US$658.8 billion from US$518 billion in 1995. While an M&A becomes a corporate strategy, marketing strategy interprets the corporate st rategy to match the market characteristics and customers’ needs. Therefore, marketing department becomes the front liner of the company since marketers, people who work at marketing department, are those who made actual contact with customers within their daily operations. Their responsibilities are to generate constructive views of customers about their company. Therefore, it is their responsibilities to comprehend what customer really wants and how they want to be treated.This is important to ensure the products are saleable in the market. Under such circumstances, it is not a great surprise that term ‘marketing oriented management’ emerges in today’s management practice in order to help organizations to focus in serving customers. Concerning corporate and marketing strategies, this paper will discus and recommend corporate brand strategy for two companies that are proposed to merge; they are Habitat and Fabprefab. The discussion will first elaborate ove rviews of Habitat and Fabrefab including the elaboration of each strengths and weaknesses that will benefit the merger.In addition, this paper will also elaborate the benefits and perils of mergers and a concept of developing brand strategy. II. Proposed Mergers between Habitat and Fabprefab II. 1 Habitat Habitat is furnishing company that established in UK, especially London, in 1966. Within the over 40 years of operation, the company now serves in more than 76 stores worldwide in which 42 of them are in UK, 24 are in France, and the rests are in Spain (5), Germany (5), and other countries through franchise system. Like other furniture companies, Habitat also has wide range of products for living room, dining room to kitchen, and bathroom.In internet era, the company has also provided online catalogue although it has not enable the any online transactions. II. 1. 1 Habitat and Needs for Strategic Partnership By definition, alliance is an agreement between two or more individuals or companies that agree to perform particular action in order to achieve a common goal (Web Finance, 2005). Since the intention of a strategic alliance is to give strengths to each entity, therefore, each entity has to have particular strength that is beneficial for other allies. In this situation, the parties involved (allies) have harmonizing strengths.As explained above, strategic alliance in business situation has potential benefits and disadvantages. The intention of a strategic alliance is to grow a company’s revenue without the need to incur high expansion costs. Although Habitat is a large company, we see that the company is in need to perform strategic partnership so that they can quickly exist in target market and gain improved brand awareness. For that reason, we suggest that Habitat should perform strategic partnerships with other furniture companies or with supplier in order to gain one or more benefits as following:†¢ enable a company to enter a new market wi th new products and services without incurring costs of research and development for the products †¢ widening the market reach without the need to establish a new branch offices †¢ increase the volume of production output †¢ use new technology that simplify the process while enhancing the quality of products †¢ Speed up the research and development by sharing costs and resources (BDC, 2006). II. 1. 2 Habitat and Intention to be Real Estate Brokerage Service Real estate brokerage service has its own level of competition that Habitat may not comprehend yet.It means that Habitat should focus on developing core competences as furnishing retailers instead of extending services into real estate brokerage that Habitat does not have any experience in the industry (Habitat, 2006). We would rather suggest habitat to perform strategic partnership with multinational companies that have wide market penetration in locations that Habitat does not exist yet. This is in line with the one of the benefits of strategic partnership as mentioned above (Habitat, 2006). II. 1. 3 Habitat and construction serviceAlthough construction service is not Habitat core competence but construction service has relation with furnishing industry. It means that Habitat could enter the construction service but they had better to perform alliances with one company in the industry instead of by establishing its own company. The form of alliance could be the first options of using Habitat’ product in construction projects that require completed full furnished buildings or need an advisor to design furniture for building projects.